Commerce Should Talk.

Most online stores are vending machines: rows of products, a search box, a checkout button. The seller who would have greeted you, answered your questions and closed the sale is missing.

SquareUp puts the seller back. Every store gets an agent that knows the catalog, follows the merchant's rules, and meets shoppers where they already are: the storefront, WhatsApp, even other AI assistants.

Merchants stay in control. Floor prices are enforced by the platform, not by prompt. Refund and discount authority is yours to grant. Every decision the agent makes is logged where you can see it.